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Wellness in 2030

Updated: Aug 31, 2022

Credit: Manish Chopre, Anna Pione, Eric Falardeau, Scott Hayton, Jassica Moulton, and Emma Spagnuolo

Consumers are spending more on wellness than they ever have before. Wellness is now a $1.5 trillion market globally—and it’s growing at a clip of 5 to 10 percent each year. McKinsey research shows that consumers are most interested in six wellness categories: health, fitness, nutrition, appearance, sleep, and mindfulness. Hear six McKinsey experts—Manish Chopra, Eric Falardeau, Scott Hayton, Jessica Moulton, Anna Pione, and Emma Spagnuolo—envision the future of each of those categories and the implications for companies.

Six wellness categories

New wellness products and services are hitting the market every day. So what might wellness look like in 2030? Let’s look into the future.


Anna Pione: I see there being a lot more offerings that let consumers triage any medical issues and take care of things mostly by themselves, so they’d only bring in a doctor when it’s absolutely necessary. I also see the concept of devices moving from the doctor’s office into the home. The pharmaceutical products of today will become the over-the-counter, easily accessible products of tomorrow.


Eric Falardeau: I definitely don’t see a world where there are just at-home solutions, without gyms or studios. I always like to say, “If Starbucks likes to think it can be a ‘third place,’1 then a gym can very well be a third place.” We’ll also see a next step in terms of giving people the ability to track their