top of page

Exporting Destination Study for Canada - CHINA

Updated: Sep 13, 2022

The opportunity for Canadian SMEs exporting to China's eCommerce is enormous, and the early adopters will gain a significant strategic advantage. Canada's exports to China are minimal, and there is high import demand from growing segments of the Chinese population. Plus, Canada's exports are over-reliant on one country, the US, which puts us in a position where we must diversify markets to reduce trade risks and create checks and balances for our exporting portfolio. It’s time for Canadian SMEs to enter the Chinese e-Commerce market.


The main purpose of this article is to cover key aspects of the Chinese market as a potential exporting destination for your business. In the article, we touch on key topics, such as macro and micro perspectives regarding the Chinese market, and cover new market entry strategies. Above all, we highlight key insights into the lucrative opportunity available to your business by entering China through eCommerce and what resources you can leverage to help you succeed in your international expansion.



Chinese Market is Massive and still Growing


(Size) Over the past 20 years, China has been the biggest and most reliable source of growth in the world economy. China joining WTO in 2001, as a catalyst, has stimulated China’s Compound Annual Growth Rate from 7.8% prior to joining to 13.4% 1. And, since 1960, China’s GDP growth rate has increased by 24,554% 2.


(Growth Speed) Now, China is the world’s second-largest economy after the United States, as measured by the purchasing power of GDP; and takes the top position as the largest year-on-year growth rate of GDP, showing an 8.1 percent growth year-on-year 3. Although China’s zero-covid policy has caused a slump and may condemn the economy to a stop-start pattern, China’s GDP in 2021 reached RMB 114.4 trillion, showing an increase of about RMB 13 trillion (US$3 trillion) compared to 2020 4.