Eleven high-potential value pools could be worth more than $12 trillion of yearly revenues by 2030

Credit: McKinsey Co.


Demand for green products and services is growing strongly in categories such as energy and materials, vehicles, food, and packaging. As the net-zero transition advances, markets for low-emissions offerings are expected to expand further while markets for emissions-intensive offerings shrink. We estimate that burgeoning demand for net-zero offerings could create unprecedented opportunities: 11 value pools could generate up to more than $12 trillion of annual sales by 2030.

Link to the full article at Mckinsey Co.