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FITT: Canadian Brewers are Missing Out on the World’s Most Lucrative Market

Shout out: Our study about Canadian craft beer exporting opportunity to China is featured by Forum for International Trade Training Canada.

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As more craft brewers come online in Canada, and Canadians continue to reduce their beer consumption, many local beer markets are becoming increasingly saturated. Interprovincial and US markets likewise have very competitive environments for high-quality craft beer.

For Canadian brewers to continue to grow, they will need to look to other markets. And there is one, bigger than any other, that is largely untapped by Canadian brewers: Chinese e-commerce.

China Beer Market Growing Fast

Valued at nearly $18 trillion, the Chinese market is the second largest in the world. With 842 million Chinese people shopping onl