PHILIPPINES

The rising middle class, high consumer spending, and a young, vibrant, tech-savvy population contribute to eCommerce growth in the Philippines.

1

Brief

2

Key Players

3

Highlights

Brief

The eCommerce market in the Philippines has seen gradual growth in recent years, as reflected in its revenue figures in 2020. Although the growth in revenue remains lowest compared to other economies in Southeast Asia, the potential for online shopping in a country with the highest daily time spent using the internet is promising. A recent survey revealed that consumers in the Philippines accessed a merchant’s website or shopping apps to buy products or services on any device. 

As a result, eCommerce expenditures in the country increased as more and more Filipino consumers chose to buy from an online store due to its convenience. With growing online users, merchants have turned digital to reach their target consumers. The eCommerce platforms offer attractive sales deals such as free shipping, huge discounts on several items, and cash-on-delivery payment options. 

Key Players

The Philippines is a fast-growing retail eCommerce market, and the most popular retail eCommerce platforms include Lazada, Shopee, Zalora, eBay, and Kimstore.

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Zalora Philippines Catalystx Global E-commerce International Trade.jpeg
Shopee Philippines Catalystx Global E-commerce International Trade.jpeg
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Highlights

  • Filipinos are prolific users of social media. There are nearly 80 million active social media users in the Philippines. 

  • With 4 hours on mobile and 5.2 hours on desktop and tablet, the Philippines is recognized as one of the top countries for internet users worldwide in terms of time spent on social media.

  • An estimated 76.2 million Filipinos are online users, and steady growth trends continue.

  • eCommerce revenue in the Philippines was US$ 3.55 billion.​

  • The share of internet users in the Philippines that used shopping apps was 85.7%.

  • There are 149.5 million mobile subscribers in the Philippines. Most Filipinos access the internet through their mobile phones. 

  • The Philippines is the fastest-growing app market in Southeast Asia. Philippine and international businesses sell products and services through mobile that directly access online consumers.