MALAYSIA

Malaysia is an attractive market for eCommerce in Southeast Asia due to its dynamic economy and developed infrastructure for digital technologies.

1

Brief

2

Key Players

3

Highlights

Brief

The eCommerce industry in Malaysia continues to grow steadily, fueled by the COVID-19-related online services and the increase in smartphone penetration in the country. 
eCommerce revenue in Malaysia reached a total of US$ 4 billion in 2020. With an increase of 37%, the Malaysian eCommerce market contributed to the worldwide growth rate of 26% in 2020. 

Malaysia’s eCommerce market is estimated to register 24.7% growth in 2021. The market is expected to reach US$ 12.6 billion by 2024, increasing at a CAGR of 14.3% between 2020 and 2024.

Key Players

The most popular eCommerce platforms that Malaysians visit.

Lazada Malaysia Catalystx Global E-commerce International Trade.jpeg
Lelong Malaysia Catalystx Global e-commerce international trade.jpeg
amazon Malaysia Catalystx Global e-commerce international trade.png
Taobao-Malaysia Catalystx Global E-commerce International Trade.jpeg
gemfive malaysia Catalystx Global e-commerce International Trade.png
Lilit Malaysia Catalystx Global E-commerce International Trade.png
Zalora Malayasia Catalystx Global e-commerce International Trade.jpeg
ebay Malaysia Catalystx Global E-commerce International trade.jpeg
Fave by Groupon Malaysia Catalystx Global E-commerce International Trade.jpg
Shopee Malaysia Catalystx Global E-commerce International Trade.jpeg
qoo10 Malaysia Catalystx Global E-commerce International Trade.jpeg
Carousell Malaysia Catalystx Global E-commerce International Trade.jpeg
Mudah Malaysia Catalystx Global e-commerce International Trade.jpg
Alibaba-Malaysia Catalystx Global E-commerce International Trade.jpeg
Fashionvalet Malaysia Catalystx Global E-commerce International Trade.png
Presto Mall.png
duck malaysia Catalystx Global E-commerce International Trade.jpg
hermo malaysia Catalystx Global E-commerce International Trade.jpeg

Highlights

  • 80% of Malaysia’s population are active internet users (27.4 million), and mobile phone penetration is high (84.2%). 

  • Approximately 50% of the population (16.29 million) are active online shoppers, and 82.9% of mobile users use their devices to shop online.

  • Malaysia’s eCommerce industry is expected to grow at an annual growth rate of 11.4%, and the total revenue for the entire industry is US$ 1.31 billion. The growth is expected to grow to US$ 2.53 billion by 2022.

 

  • There are 28 million social media users and 40 million mobile connections in Malaysia.

  • Social media continues to be a considerable driver in influencing online shopping decisions. The channel is well-proven, with at least half of Malaysians buying products through social media.