It's tough to get started in international trade without a plan.
We start with a plan and go from there.
MARKET ENTRY STRATEGY
Any approach to international trade comes with complexity, risk, and uncertainty. Our goal is to reduce all three so that you know what you're getting into, and that, at the end of the day, your investment will show solid returns.
We strategize your exporting business with a tailored, comprehensive, and desirous exporting market-entry plan, so you will understand how you'll get to market, what will be needed to be done to ensure success, and the scope, budget and timelines involved.
The complete package of the international trade market expansion plan includes the following deliverables:
1. Readiness & Feasibility Analysis
Comprehensive assessment of your organization's exporting readiness and suitability, new market feasibility, competition environment, and potential risks in the context of international trade.
2. Pricing Strategy
Conducting a total cost analysis and competitor pricing strategy review to inform the development of the pricing strategy for your exporting products and/or services.
3. Financial Performance Projection
Full disclosure of financial performance projections in the context of international trade, scrutinized by complete financial scenario and sensitivity analysis.
4. Brand Adaptation Strategy
Translating your brand & marketing content to a foreign audience while respecting and maintaining your core brand strategic pillars.
5. Market-Entry Plan
Putting everything together, we prepare a comprehensive plan made specifically for your exporting business to succeed internationally and designed to be eligible for up to 50% government CanExport funding.
OTHER VALUE-ADDED SERVICE
INTEGRATION & MANAGEMENT
For most Canadian businesses, entering the implementation stage in a new international market can be daunting and seemingly impossible. Therefore, we help Canadian companies adapt to the changes during the initial phase, bridge the intercultural management gaps, integrate into the foreign market business ecosystem, manage overseas vendor performance, and lastly, conduct a complete knowledge transfer to our clients to ensure they can comfortably handle their overseas operations later on.
Our Integration & Management Service includes, but is not limited to:
Translating, adapting or creating marketing materials
Coordinating overseas travel for meetings or events with key contacts
Trade events facilitation and management
Search Engine Optimization
Gathering market intelligence (custom research, reports and studies)
Applying for intellectual property protection in international markets
Seeking expert legal and business advice
Applying for certifications in international markets
The Canadian market is small, US-dependent, and getting over-saturated. That can lead to intensified competition, a diluted brand, and shrinking profit margins. Basically, fragility when you need to be robust. Risk where you need certainty. As the saying goes, it's time to stop doing stuff where you eat. Invest in yourself by exploring other markets. There are nearly 8 billion people in the world. Some of them definitely want your stuff, and now is the time to sell it to them.
We know Asia best and have the expertise and local representatives who connect to various markets throughout Asia, especially Greater China, South Korea, and Southeast Asia Countries.
If you are considering a different market beyond. Contact us. Our Certified International Trade Professionals have the connections to take you to over 44 countries around the world.