INDONESIA

Indonesia has one of the world's highest eCommerce adoption rates in 2020. As many as 90% of internet users aged 16 to 64 years in the country have purchased products and services online.

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Brief

2

Key Players

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Highlights

Brief

Indonesia has one of the world's highest eCommerce adoption rates in 2020. As many as 90% of internet users aged 16 to 64 years in the country have purchased products and services online. Indonesia's eCommerce market was over US$ 30 billion in gross market value in 2020 and is expected to become US$ 83 billion in 2025, 

fueled by changing behaviour among tech-savvy customers who are willing to spend more for convenience. Despite increasing competition, much of the potential in Indonesia’s eCommerce industry has not been achieved, especially in cities outside of Java.

Key Players

Tokopedia.com, Bukalapak.com, Lazada.com, and Blibli.com are some of the leading eCommerce platforms in the country. Some international merchants, such as Alibaba Group Holdings and the Tencent Group, have also entered the market.

tokopedia Indonesia Catalystx Global e-commerce International Trade.jpeg
Blibli Indonesia Catalystx Global e-commerce International Trade.jpeg
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Lazada Indonesia Catalystx Global E-commerce International Trade.jpeg
Bukalapak Indonesia Catalystx Global e-commerce International Trade.jpeg
Tencent-China Catalystx Global E-commerce International Trade.jpeg
Alibaba Indonesia Catalystx Global E-commerce International Trade.jpeg
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Highlights

  • Indonesia’s Digital Economy is expected to exceed US$ 124 Billion by the end of 2025. 

  • With a nearly 11% annual growth rate, Indonesia is well toward becoming a significant contributor to the global digital economy.

  • Indonesia has over 270 million inhabitants and more than 202.6 million internet users in January 2021.

  • The eCommerce accounted for 20% of total retail sales in 2020, a significant rise from only 4% in 2019.

  • Mobile devices are the primary means by which Indonesians carry out eCommerce.​​